(Telecompaper) AdMob has secured USD 12.5 million in Series C funding from Draper Fisher Jurvetson's (DFJ) Growth Fund and Northgate Capital. This gives the company a combined USD 28.2 million in Series C funding, which it intends to invest in mobile advertising products.

 

The company plans to hire local staff in key markets and adding new language interfaces, with an emphasis in Western Europe, India, South Africa and Japan; deepen investment in the company's mobile technology platform, including its targeting, optimisation and ad serving algorithm; and expand offerings for publishers and advertisers.